Museums and the Aging Brain

This paper makes a case for museums to create programs that promote healthy cognitive aging, complementing those designed for visitors already afflicted with dementia. Surveys indicate that the exploding population of older adults is worried about maintaining cognitive health and reducing the risk of dementia. Museums have the opportunity to address this concern by developing programs based on a growing body of neuroscience research that supports the impact of cognitive engagement in maintaining or improving brain health among older adults. Serving this largely untapped audience offers a valuable new strategic direction that would benefit museums and their communities. The paper offers guidance on the creation of programs in partnership with neuroscientists, other experts, and the target audience, and encourages evaluation and further research.