January 1st, 1991 | RESEARCH
In this article, Marilyn G. Hood, of Hood Associates, discusses major issues in the field of museum audience research. Hood explains how much of her work has focused on two specific aspects: (1) probing the psychographic dimensions of current and potential audiences and (2) determining why people are not at the museum.
Document
Team Members
Marilyn G. Hood, Author, Hood AssociatesCitation
Identifier Type: ISSN
Identifier: 0892-4996
Publication: Visitor Behavior
Volume: 6
Number: 4
Page(s): 18
Tags
Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Programs | Public Programs