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This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by...

In this article, Jennifer B.J. Cave discusses methods and findings from an audience research project completed for use both the strategic planning process and the design concept of a new Children's Museum, part of the Canadian Museum of Civilization complex in Ontario....

The Wildlife Conservation Society (WCS) contracted RK&A to conduct audience research for the Central Park Zoo (Zoo), located in the heart of New York City. As part of the study, RK&A explored the value visitors’ place on their Zoo experiences and the ways in which visitors use the Zoo and surrounding area. Findings from the study provide the WCS with...

The Sports Legends Museum at Camden Yards approached Randi Korn & Associates, Inc. (RK&A) to conduct visitor research. This project was one of several the Museum engaged in to better understand its audience. Data were collected between May and July 2008 through 319 standardized questionnaires and 34 in-depth interviews with groups of visitors. While a "sports museum" is a focused...

The Freer Gallery of Art and Arthur M. Sackler Gallery (F|S) contracted Randi Korn & Associates, Inc. (RK&A) to study its visitors with two goals in mind: first, to collect current data about F|S visitors, including demographics and visit characteristics and second, to explore visitors’ experiences at F|S, in particular, what visitors value about their F|S experiences and how visitors...

The Denver Art Museum (DAM) contracted Randi Korn & Associates, Inc. (RK&A) to study its young adults. The study, funded by the Institute of Museum and Library Services (IMLS), provides a profile of the young adult audience, including their demographics, behaviors, perceptions, and values. The DAM intends to use the results of the study to inform future programming and communication...

This report presents the results of a front-end exploration study conducted at Boston Children's Museum in September and November, 2010. This front-end study was designed to determine visitors' existing knowledge of the living things and natural processes in their neighborhood, and more importantly, their level(s) of interest in finding out more about the animals and plants with whom they share...

Please Touch Museum (PTM) contracted with Randi Korn & Associates, Inc. to study their visitors' experiences and perceptions of play in the context of the Museum and its strategic priorities. Four methodologies were employed to study visitors standardized questionnaires, in-depth interviews, timing and tracking observations, and focused observations. Methodologies were selected to provide PTM with a broad picture of visitors'...

The Natural History Museum of Los Angeles County (NHM) contracted Randi Korn & Associates, Inc. (RK&A) to study visitor engagement in the Museum. The intent of this research was to deepen the NHM's understanding of its audiences by examining visitors' programmatic and content-driven experiences in the NHM. In addition, RK&A explored the qualities and characteristics associated with different types of...

The United States Botanic Garden (USBG) contracted Randi Korn & Associates, Inc. (RK&A) to study visitors’ experiences in the current West Gallery exhibition. However, after an initial meeting, USBG recognized that any changes to the West Gallery should be intentional and done in the context of staff’s aspirations for the whole Garden experience; thus, the study evolved into a more...

In this paper, R.S. Miles reviews three evaluation studies of audivisuals carried out by researchers at The Natural History Museum, London between 1979 and 1987. Miles' review can inform the design of effective audiovisuals, which are expensive to produce, difficult to mock-up and test during development, and expensive to modify once produced....

The CBC database is the repository of early winter bird observations recorded since 1900. Currently there are over 2100 count circles submitted each year (as of 2008). The database provides information for compilers, regional editors, Audubon conservation staff, ornithologists, academic researchers, federal, state and local wildlife and land planning agencies, educators, birders, chapters, ornithological societies, and the general public to...

This is one of three focus point presentations as part of the session titled "Community Building for Citizen Science," delivered on day three of the Citizen Science Toolkit Conference at the Cornell Lab of Ornithology in Ithaca, New York on June 20-23, 2007. Geoff LeBaron, Director of the Christmas Bird Count at the National Audubon Society, provides a brief overview...

This project explores augmented reality (AR) technology as a way to make STEM content accessible to Deaf and Hard-of-Hearing (DHH) learners in "live" presentation settings found within science centers and museums. The current ways of providing communication and information access to DHH museum visitors require DHH learners to split their attention between the visual focus of the experience and the...

Over a three-year period, the Lawrence Hall of Science will conduct research on the conversations of groups and families encountering an Augmented Reality (AR) experience in a museum environment. The research program will identify which design elements best facilitate conversations among groups of visitors, and determine if these conversations are both rich in scientific content and gender-balanced. The project will...

Given the importance of developing a well-equipped United States STEM workforce, the number of STEM postdoctoral researchers has increased more than threefold over the past 40 years. While research training and publication have traditionally been the standard for STEM research training programs, these experiences often lack structured and formal community support, especially for postdoctoral fellows. Because many postdocs transition into...

This study aims to answer two questions important to informal science learning: What is “authentic”? And, why do we want students to have authentic science learning experiences? Using ethnographic methods, the authors developed a case study over the course of one year of an Aboriginal student, Brad, who participated in a scientific internship program that included both nature conservation and...

In this paper we report on teachers' and students' participation in authentic science research in out of school time science clubs at elementary schools. In the program four to five teachers worked alongside practicing scientists as part of their research groups. Each teacher facilitated a club with 10-15 students who, by extension, were members of the scientists' research groups. Over...

Two critical challenges in science education are how to engage students in the practices of science and how to develop and sustain interest. The goal of this study was to examine the extent to which high school youth, the majority of whom are members of racial and ethnic groups historically underrepresented in STEM, learn the skills and practices of science...

Making experiences and activities are rich with opportunities for mathematical reasoning that often go unrecognized by both participants and educators. Since 2015, we have been exploring this potential through the Math in the Making initiative. The work focuses particularly on children’s museums and science centers, many of which have developed maker spaces and programs over the last decade. In this...

The Aviation Adventure Center with Traveling Flight Science Lab is a three-year project developed by the Hiller Aviation Museum in San Carlos, California with the intention to deliver immersive STEM programming focused on aeronautics, physical science, weather and general aviation subjects for a general museum audience and K-12 school groups.   The lead institution is the Hiller Aviation Museum with additional...

Keyes [2004, p. 15] says: “In the post-truth era we don't just have truth or lies but a third category of ambiguous statements that are not exactly the truth but fall short of a lie”. In this paper about Hector's and Maui dolphin management in New Zealand, we argue that some scientific knowledge about these species presented and disseminated in...

This is the final annual report for the AISL project: Collaborative Research: Developing STEM self-efficacy and science identities through authentic astrophysics research in online and face-to-face environments (STEM-ID). Impact Statement: At 100 meters in diameter, the Green Bank Telescope (GBT) in Pocahontas County, West Virginia, is the largest radio telescope in the United States. It is also one of the most sensitive...

One of the many ways that scientific societies and associations aim to support and encourage public and civic engagement among their membership is by conferring awards to those who excel in these areas. This report describes research designed to better understand this class of awards (referred to throughout this report as “engagement awards,” though the awards themselves are often described...

This study looks at the types of awe guests feel when they leave art and science cultural institutions of various sizes and context, and how it may be related to what they remember learning. We surveyed 899 guests at the end of their visit and 550 of them again about one week later. Measures included a scale of awe-related perceptions...