What to ask and how to answer: a comparative analysis of methodologies and philosophies of summative exhibit evaluation

This essay examines the question of how museum professionals select research methods for summative exhibit evaluation. It explores the ways in which this question historically has been answered in the United States, and it argues that selecting appropriate research methods depends upon understanding the interrelationship between research theories, methods, and designs. It also characterizes this interconnection in relation to different kinds of evaluative questions. The main purpose of the paper is to help museum professionals select an approach to summative evaluation appropriate to specific exhibitions and contexts.