Utilizing Visitor Surveys to Improve Marketing

January 1st, 1987 | RESEARCH

In this article, Stephen L. Gerritson of Economic Research Associates discusses a study conducted by the Iron Range Interpretive Center to learn more about its visitors. This museum of mining history and ethnic heritage in Chisholm, Minnesota conducted intercept surveys in the summer of 1986 to better understand visitor demographics, visitor expectations, and the visitor experience.

Document

VSA-a0a2k1-a_5730.pdf

Team Members

Stephen L. Gerritson, Author, Economic Research Associates

Citation

Identifier Type: ISSN
Identifier: 0892-4996

Publication: Visitor Behavior
Volume: 2
Number: 3
Page(s): 4

Tags

Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Engineering | History | policy | law | Social science and psychology
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Museum and Science Center Exhibits