Using Evaluation to Guide the Development of Behavior Change Programs

January 1st, 1996 | RESEARCH

This paper discusses recent efforts of zoos and museums to develop exhibits that place a greater emphasis on the uniqueness of natural areas and on what visitors can do to preserve these ecosystems. Specifically, this paper focuses on a recent project at the Brookfield Zoo to create an outdoor adventure game called Quest to Save the Earth and includes details of the design process and findings from a formative evaluation process.

Document

VSA-a0a4h0-a_5730.pdf

Team Members

Kate Irvine, Author, University of Michigan
Carol Saunders, Author, Brookfield Zoo
John Scott Foster, Author, Seneca Zoo Society

Citation

Identifier Type: ISSN
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 8
Number: 1
Page(s): 47

Tags

Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Ecology | forestry | agriculture | Education and learning science | Life science | Nature of science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Aquarium and Zoo Exhibits | Exhibitions