Time Stamping: A Method for Keeping Track of Your Visitors

In this paper, John P. Braaksma of Carleton University discusses how the method of time-stamping can be used to obtain precise knowledge of visitor movements to aid program planning and improve customer service. This paper outlines the methodology Braaksma used when first employing the time-stamping technique in 1975 at the Winnipeg International Airport passenger terminal. It includes results of this pilot study and recommendations for applications of this method in other facilities like museums.