Predicting Visitor Behavior

December 1st, 1985 | RESEARCH

Every year, millions of people stream through museums--young people and old people--people with varying degrees of education, people alone and in groups. How can museums best serve this diverse audience? One kind of service that museums try to provide is education. Unlike schools, which have age-graded classes and compulsory attendance, museums come face to face with the realities of "free-choice" learning. These realities ensure that predicting what and how visitors learn--let alone if they learn--will be very difficult. One useful index of visitor behavior in a museum becomes an important issue. How predictable is museum behavior?


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Team Members

Smithsonian Institution, Contributor
John H Falk, Author, Oregon State University
John Korgan Jr., Author, University of Florida
Lynn Dierking, Author, Oregon State University
Lewis Dreblow, Author, University of Florida


Identifier Type: DOI
Identifier: 10.1111/j.2151-6952.1985.tb01753.x

Publication: Curator: The Museum Journal
Volume: 28
Number: 4
Page(s): 249

Related URLs


Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions | Informal | Formal Connections | Public Programs