PES CoP Webinar: Cultural Cognition and Democratic Decision Making

Research on cultural cognition suggests that members of the public process science-related information by assessing its coherence with values and commitments that connect them to important affinity groups. This suggests a two-channel science communication strategy that combines information content with cultural meanings selected to promote open-minded assessment of information across diverse groups. Hear about this research and explore public engagement strategies for improving science communication followed by Q & A.