Personality and Motivation in Visitor Satisfaction

January 1st, 2002 | RESEARCH

This article discusses a study that investigated whether visitor or visit variables were the best predictors of satisfaction, and whether the predictive power of these variables would differ in different types of visitor institutions. Also studied was whether higher ratings of satisfaction would result in specific visitor intentions. Data were collected from adult visitors at three different institutions: Denver Art Museum, Denver Museum of Nature and Science, and Colorado's Ocean Journey, an aquarium.


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Team Members

Steven Yalowitz, Author, Monterey Bay Aquarium


Identifier Type: issn
Identifier: 1064-5578

Publication: Visitor Studies Today!
Volume: 5
Number: 1
Page(s): 14

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Audience: Adults | Evaluators | General Public | Museum | ISE Professionals
Discipline: Art | music | theater | Education and learning science | General STEM | Life science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Aquarium and Zoo Exhibits | Exhibitions | Museum and Science Center Exhibits

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This material is supported by National Science Foundation award DRL-2229061, with previous support under DRL-1612739, DRL-1842633, DRL-1212803, and DRL-0638981. Any opinions, findings, conclusions, or recommendations contained within are those of the authors and do not necessarily reflect the views of NSF.

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