Motor Coach Trends and Their Impact on Savannah

January 1st, 1992 | RESEARCH

This paper describes the rationale, objectives, methodology, and key findings of a marketing research project on the motor coach business at the Ships of the Sea Museum. The study was designed to better understand how to use promotional materials to best attract tour operators to come to Savannah and the museum as well as attract tour operators already coming to Savannah to the museum.

Document

VSA-a0a5a7-a_5730.pdf

Team Members

David T. Guernsey, Jr., Author, Ships of the Sea Museum
Douglas Robideaux, Author, Georgia Southern University

Citation

Identifier Type: ISSN
Identifier: 1064-5578

Publication: Visitor Studies
Volume: 4
Number: 1
Page(s): 56

Tags

Audience: Evaluators | General Public | Museum | ISE Professionals
Discipline: Education and learning science | Engineering | Technology
Resource Type: Peer-reviewed article | Research Products
Environment Type: Museum and Science Center Programs | Public Programs