January 1st, 1987 | RESEARCH
In this article, Jacksonville State University's Stephen Bitgood and Donald Thompson discuss findings from two studies, one that evaluated how people perceive museums, parks, and zoos in terms of 27 bipolar characteristics and one that studied how a visit to a science museum effects the perceptions of respondents. In both studies, the researchers used the semantic differential survey technique.
Document
Team Members
Stephen Bitgood, Author, Jacksonville State UniversityDonald Thompson, Author, Jacksonville State University
Citation
Identifier Type: ISSN
Identifier: 0892-4996
Publication: Visitor Behavior
Volume: 2
Number: 3
Page(s): 9
Tags
Audience: Evaluators | General Public | Museum | ISE Professionals | Undergraduate | Graduate Students
Discipline: Education and learning science
Resource Type: Peer-reviewed article | Research Products
Environment Type: Exhibitions