Earth & Sky Radio Series

November 1st, 1992 - April 30th, 1996 | PROJECT

The daily radio series EARTH AND SKY began airing nationally on September 30, 1991. It consists of 2-minute programs about Earth science and astronomy. Produced in association with the American Geophysical Union, it is designed for people of all ages. Its aim is to make science accessible and interesting to millions whose common bond is that they happen to be listening to the radio. On February 1, 1992, the series was airing on 63 commercial and public radio stations, which had paid for it, and the number of stations was growing. Producers and hosts Deborah Byrd and Joel Block were responsible for 5,000 daily programs in the award- winning STAR DATE radio series. Partial support is requested for the production, distribution and promotion of 780 programs in the EARTH AND SKY series. The goal for the grant period is to acquire a large listening audience via heavy promotion. After three years, EARTH AND SKY will be self-supporting on 371 stations, more stations than for any previous series of this king.

Project Website(s)

(no project website provided)

Project Products

Summative Evaluation of "Earth & Sky" Radio Shows in Three Public Radio Markets

Team Members

Deborah Byrd, Principal Investigator, EarthSky Communications, Inc.
Barbara Flagg, Evaluator, Multimedia Research


Funding Source: NSF
Funding Program: ISE/AISL
Award Number: 9253378
Funding Amount: 674194


Audience: General Public | Museum | ISE Professionals
Discipline: Geoscience and geography | Space science
Resource Type: Project Descriptions
Environment Type: Broadcast Media | Media and Technology