Visitor Demographics & Motivation for Visiting the Henry Art Gallery

This front-end evaluation is part of an initiative for the Henry Art Gallery to develop an understanding of the demographic range of visitors, their inspirations for visiting the museum, and what visitor expectations are. Key findings are summarized below. Overall, these findings have three major implications. Wednesday, Thursdays and Fridays have the highest rate of visitation. Most visitors are not aware of The Reed Collection Center and the Digital Interactive Galleries (DIG) that are resources provided by the Henry for members, visitors, students, researchers and University of Washington staff. One third of visitors to the Henry Art Gallery are only utilizing Molly’s Cafe and do not visit the galleries. Data for this evaluation was collected from 49 open-house attendees during a pilot test and 53 individuals during regular operating hours. All data was collected between April and May 2012. The survey instrument used in the study is included in the report.