December 7th, 2019 | EVALUATION
This document contains a description and summaritve evaluation information for the TV Weathercasters and Climate Education award, including impacts of the program on television weathercasters and on their public audiences. The project team documented substantial increases in both the science-based views and climate reporting practices of TV weathercasters. They also found that viewers appreciated climate reporting by local TV weathercasters, feeling that it provided them with a helpful local perspective on a global problem.
Document
Maibach-DRL-1422431-Summative-Evaluation-Statement.pdf
Team Members
Ed Maibach, Principal Investigator, George Mason University Center for Climate Change CommunicationFunders
Funding Source: NSF
Funding Program: AISL
Award Number: 1422431
Related URLs
TV Weathercasters and Climate Education: Expanding the Reach of Climate Matters
Tags
Audience: General Public | Scientists
Discipline: Climate | Education and learning science
Resource Type: Evaluation Reports | Summative
Environment Type: Broadcast Media | Media and Technology