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Peer-reviewed article

Visitor Data is a Three-Way Street

January 1, 1989 | Public Programs, Exhibitions
In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.

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  • Sydney Donahoe
    Author
    San Diego Wild Animal Park
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 1
    Number: 1
    Page Number: 171
    Resource Type: Research Products
    Discipline: Education and learning science | Life science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Public Programs | Aquarium and Zoo Programs | Exhibitions | Aquarium and Zoo Exhibits

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