Journal :: Korn, R. (1991). Men and Women: Do They Experience Exhibits Differently?. Visitor Studies, 3(1), 256-262.

Introduction Last year at the National Museum of American History, two evaluations were conducted for two prototype exhibits: Commerce and Conflict: The English in Virginia, 1625 and Kiva, Cross, and Crown at Pecos Pueblo (Korn, 1989a; Korn, 1989b). Each exhibit was an experimental archaeological exhibit and was a prototype for a larger exhibit,...

Journal :: Korn, R. (1996). Analysis of Differences Between Visitors at Natural History Museums and Science Centers. Visitor Studies, 8(1), 58-71.

Introduction The most basic form of museum audience research is the visitor survey. And while many museums periodically conduct a visitor survey to learn about demographic characteristics, psychographics, perceptions, and attitudes of their visitors, lack of standardization in instrument design makes it difficult to generalize about visitors at ...

Journal :: Korn, R. (1993). Evaluation Methods and Findings Shape a Junior Gallery. Visitor Studies, 5(1), 180-190.

Introduction Front-end and formative evaluation procedures were used to help create and perfect interactive components for a junior gallery in the Allentown Art Museum in Pennsylvania. Front-end evaluation, a procedure that invites audience involvement during the planning stages of a project, was conducted to assist the museum in identifying spe...

Journal :: Korn, R. (1992). Redefining the Visitor Experience in the Exhibit Development Process. Visitor Studies, 4(1), 169-172.

Researchers have been talking with and observing visitors in exhibit halls for decades. Even though this research has caused many to think and talk differently about the visitor experience, some exhibit developers continue to create exhibits in a traditional framework that assumes all visitors are there to receive the museums' messages and to gr...

Journal :: Korn, R. (2003). Making the Most of Front-end Evaluation. Visitor Studies Today, 6(3), 1-24.

INTRODUCTION Asking visitors questions during the initial planning stages of an exhibition can provide exhibition teams with concrete information about their potential visitors vis-à-vis the subject of the exhibition. There are, however, two important caveats: front-end evaluation must be done at the right time, and you must ask the right quest...

Journal :: Korn, R. (1998). Making Sure the Time is right for Front-End Evaluation. Visitor Studies Today, 1(1), 12-13.

More and more, exhibition planners are using front-end evaluation as part of exhibition development. This is good news, of course, and not just for evaluators. The public will benefit greatly from staff members’ attempts to understand how their public thinks about and interprets some of the ideas that practitioners believe are important to tea...

Journal :: Hufford, S. T., Korn, R., & Ades, S. (1996). Front-End Evaluation in Art Museums: Is It Effective?. Visitor Studies, 8(1), 39-50.

More and more, evaluation is becoming an integral part of the exhibition development process. Front-end evaluation takes place in the early stages of exhibition development and is generally used to uncover visitor attitudes, knowledge, perceptions, and misconceptions about a topic. Often, visitors may be asked to define key words or talk about t...

journal :: Krantz, A., Korn, R., Menninger, M. (2009). Rethinking Museum Visitors: Using K-means Cluster Analysis to Explore a Museum’s Audience. Curator, 52(4).

Three questions organize the article and are as follows: 1. What is K-means cluster analysis? 2. How is K-means cluster analysis conducted? 3. Most importantly: What are the applications of K-means cluster analysis for museum practitioners? To answer these questions, we present five steps that are vital to conducting a K-means c...