journal :: Krantz, A., Korn, R., Menninger, M. (2009). Rethinking Museum Visitors: Using K-means Cluster Analysis to Explore a Museum’s Audience. Curator, 52(4).

Three questions organize the article and are as follows: 1. What is K-means cluster analysis? 2. How is K-means cluster analysis conducted? 3. Most importantly: What are the applications of K-means cluster analysis for museum practitioners? To answer these questions, we present five steps that are vital to conducting a K-means c...

Book :: Friedman, A. (Ed.). (2008). Framework for Evaluating Impacts of Informal Science Education Projects. Washington D.C.: National Science Foundation.

Drawing from a 12 March 2007 NSF funded workshop about informal science education evaluation for "Evaluation Activities Related to the Academic Competitiveness Council's Examination of STEM Education Programs," this handbook offers background about NSF's evolving reporting requirements and advice from evaluators working in the field about how to...

Tags: Audience Impact, Awareness, Engagement, Attitude, Behavior, Skill, NSF report, evaluation framework, , evaluation guide

Conference :: Worts, D., Korn, R., & Wadman, M. (2007). Measuring Mission and Assessing Impact in Museums. 20th Annual Visitor Studies Association Conference. Columbus, OH: Visitor Studies Association.

The presentations in this session are about measuring impact. Douglas Worts (1) will discuss measuring the impact of culture; Randi Korn (2) will present a rationale and strategy for museums measuring achievement of their mission; and Melissa Wadman (3) will discuss how her museum conducts impact evaluation.

(1): Museums should be ‘p...

Journal :: Korn, R. (2007). The case for holistic intentionality. Curator, 50(2), 255 - 264.

Museums that strive for excellence by continually clarifying their purpose and realigning all practices and resources to achieve that purpose are operating holistically within a cycle of intentionality. Working within a cycle of intentionality means that a museum, among other activities, carefully writes intentions that reflect and describe the ...

Journal :: Korn, R. (2003). Making the Most of Front-end Evaluation. Visitor Studies Today, 6(3), 1-24.

INTRODUCTION Asking visitors questions during the initial planning stages of an exhibition can provide exhibition teams with concrete information about their potential visitors vis-à-vis the subject of the exhibition. There are, however, two important caveats: front-end evaluation must be done at the right time, and you must ask the right quest...

Journal :: Korn, R. (1998). Making Sure the Time is right for Front-End Evaluation. Visitor Studies Today, 1(1), 12-13.

More and more, exhibition planners are using front-end evaluation as part of exhibition development. This is good news, of course, and not just for evaluators. The public will benefit greatly from staff members’ attempts to understand how their public thinks about and interprets some of the ideas that practitioners believe are important to tea...

Journal :: Hufford, S. T., Korn, R., & Ades, S. (1996). Front-End Evaluation in Art Museums: Is It Effective?. Visitor Studies, 8(1), 39-50.

More and more, evaluation is becoming an integral part of the exhibition development process. Front-end evaluation takes place in the early stages of exhibition development and is generally used to uncover visitor attitudes, knowledge, perceptions, and misconceptions about a topic. Often, visitors may be asked to define key words or talk about t...

Journal :: Korn, R. (1996). Analysis of Differences Between Visitors at Natural History Museums and Science Centers. Visitor Studies, 8(1), 58-71.

Introduction The most basic form of museum audience research is the visitor survey. And while many museums periodically conduct a visitor survey to learn about demographic characteristics, psychographics, perceptions, and attitudes of their visitors, lack of standardization in instrument design makes it difficult to generalize about visitors at ...

Journal :: Korn, R. (1995). An analysis of differences between visitors at natural history museums and science centers. Curator, 38(3), 150-160.

Journal :: Korn, R. (1994). Studying your visitors: Where to begin. History News, 49(2), 23 - 26.