Erik Nisbet looks at identity from the perspective of public debates around controversial science issues such as climate change or vaccinations. He frames identity along the lines of political identity or deeply rooted beliefs on collective versus individualistic approaches to decision-making and provides examples on how these broader identities influence how we pay attention to and process science information.
"Identity influences how we process information about controversial science issues. It influences all type of cognitive process of selective exposure. What information we expose ourselves to, how we comprehend it, do we recall it or not, do we either reject or accept it."